In the year 1967 the Swedes Rolf Lind, Göte Huss and the American Jerry O'Sheets had a vision. They wanted to offer down-to-earth fashion for young people, which fits their lifestyle and underlines their personality. Under these premises the fashion label Marc O'Polo was created. MOP developed as the outrider of casual wear in Europe. Marc O'Polo watches express the labels values by combining a day-to-day wearable with a fashionable watch of discrete elegance, this is also true for the Marco Polo watch colletction.